Plush Boutique

http://theplushboutique.blogspot.ca/

https://www.facebook.com/theplushboutique

384 George St N

(705) 741-1812

Pepsi for Vodka?

Sounds like a good deal to me!

Back in 1959 Pepsi was gaining popularity in North America but wanted to branch out worldwide. One area of the world that was untouched for the most part was Russia. At a trade show  Nikita Khrushchev (the then Soviet premier) tried Pepsi. The media went crazy with pictures! With the cold war warming up (so to speak!) this was a great picture of hope for these parts of the world.

Years later on November 16, 1972 PepsiCo approached the government of Soviet Union and proposed a barter arrangement that gave them exclusive export and Western marketing rights to Stolichnaya vodka in exchange for importing and Soviet marketing of Pepsi-Cola. This historical exchange led to Pepsi-Cola being the first foreign product legally approved to be sold in the USSR. Two years later the first Pepsi bottling factory was opened, and only a few years after that there were more than 20 factories! PepsiCo was the official sponsor of the Goodwill Games in Moscow and the first company to have advertisements on USSR television.

By 1990, the barter trade reached a value of $3 billion with Pepsi trading its product not only for vodka but also for ocean freighters and tankers. By this point, Pepsi Co was not just selling pop but had expanding in the fast food business with the Pizza Hut franchise.

How does this moment in history help you?

Well, since you asked…it serves as a reminder that trade exists everywhere. There is always a way to grow your business, and the best way to make that happen is through Barter.

We are here to help your business grow. We do this through many different avenues. One way is advertising your business to other clients within Synergy Barter Network through our trade floor. By placing items on the floor other clients will see your business and be inclined to try you out.

Anyone else thirsty now?!

Welcome to barter…..

What is the saying?
Tried and true.
Don’t fix what isn’t broken.

Welcome to barter, welcome to the place where the past meets the future.

Barter has been around since the dawn of civilization. Way back before there were debit machines, and banks, and credit cards! GASP! It’s crazy in a world of technology to imagine this but it’s true.

Back before there was currency there existed a system of barter. If your family raised sheep, but you needed eggs, you simply went and traded. Anything you could possibly need was accessible my finding someone who had what you needed, and coming to an agreement of what that was worth.

It worked.
It can work for you.

Although these days it may not be eggs you need, perhaps it’s something for your business, your car, your house, your kids. Whatever the need is we are here to find it for you. The great thing about Synergy is also that just because your car needs an oil change doesn’t mean your mechanic needs to trade directly with you. That mechanic may need something else, but we will fulfill that need for him as well.

Bartering now is more complex and yet with the right system and right people working for you, it’s seamless. Synergy strives to help you. That is our priority. We want you to trade often and we want you to be completely satisfied. Without you we are missing a key component.

Have a stockroom full of a product that isn’t moving as fast as you’d like? Let us help you!
Want to up your sales by getting a great new website design? Let us find a great designer for you. Sit back and enjoy yourself, let us do the work for you.

…and without the worry of dinosaurs or pirates!